Three Important SEO Fundamentals

Insights / 11. 07. 2018 Search Engine Optimization | SEO

When learning search engine optimization (SEO) techniques, there are three fundamental aspects to SEO you should focus on first.


1. The Big Picture

Before you begin fine-tuning your skills and using specialized tactics and tricks, you will want to take a step back and focus on the big picture of search engine optimization.

The main goal of SEO is to ensure that your site ranks higher in searches that are connected to your industry.  There are many ways to accomplish this, but it all boils down to improving the authority and relevance of your site.

Your relevance is measured by how appropriate your content is for a search query, which can be adjusted with content creation for your site and careful keyword selection.

Your authority is based on how trustworthy Google has determined your site to be.

You can improve your authority rating by using brand mentions, high-quality content, inbound links, and solid UI metrics.


2.  Page Authority and Domain Authority

Other important aspects to SEO include page authority and domain authority and the way that they predict the search rankings of your site.

Basically, the domain authority of your site is a proprietary score of how trustworthy your domain is.  It is calculated using the quality and quantity of inbound links to your site.

The higher your domain authority is, the higher your pages will rank in search results.  Page authority is similar; however, it is page-specific.


3.  On-Site Optimization

On-site optimization includes several different tactics which are focused on making your website more visible to search engines.

Some of these tactics include optimizing titles and your meta descriptions with your chosen keywords, providing up-to-date and relevant content on each page, and making sure that the code of your site is minimal and clean.

SEO Marketing

Dashing Digital Marketing can help you enhance your site through the use of SEO marketing.  Get started today to appear higher in search results.


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